Tuesday, 11 December 2018

Habits, Daydreams and Influence

Dream in a bottle
Habits. They can be good or bad. Even a good habit can turn bad so it's a tricky subject. 

Psychologists detail that is takes 66 days to form a habit. Bet for 65 and stop. But that suggests gambling is a negative. For many it is most certainly a problem they could do without. Addiction is a bad habit. Interesting that psychologist say it take 10,000 hours to become an expert in a subject. So you get a habit many moons before you become an expert. 

Daydreams. I guess even people who say they never dream, daydream more than they think. So what are you daydreaming about? Becoming a professional gambler? Perhaps dreaming about traveling the world with all that money. Not to say that it is a bad thing to walk through your mind. So what percentage of our days are spent daydreaming. It's a significant amount at 30%. 

But how easily are we influenced? I mean, if I can look you in the eye how easy would you think I could be influenced? It's a strange one but in some respects an obvious one too. Part of the human condition which often reveals a falsehood. 

You believe I am more easy to influence than you. And I believe the same about you.

When you consider these three aspects of life it really makes you realise that we are at the mercy of so many factors and why understanding them can help negate or accept their impact.   

Tuesday, 27 November 2018

He's Backed Every Favourite Since 1973

Click Photo For Free Horse Racing Tips
When you make a decision it seems natural to think you have weighed up all the factors. Let's say you considered a bet. You think the horse has winning form. It likes the ground. Good jockey. The price is better than you thought and looks value. Job done. Well, that's the logic, hey. However, research suggests there may be a problem. Our decision making is mostly unconscious. Now you may consider that is a load of old rubbish. ''I know what I think!'' But

 consider how these aspects may influence your ''decisions''. 


Are you influenced by what others say? The paper favourite? What does that bloke from the Racing Post have to say? You maverick doing your own thing. In an instant you can appreciate how social validation plays its part.  The difficultly is that so much of our ''decision making'' is ingrained, habitual, implicit that even trying to make it conscious is no easy task. As Sigmund Freud would say: ''We are trying to make the unconscious conscious.''

Your past behaviour will affect how you behave in the future? It most likely will unless you can appreciate why you behave in such a way. Have you noticed the bloke in the bookies who only bets on the favourite? Every time it's a favourite. He may try and mix it up a little with a cross the card double (but it's still two favourites). But why? We like to stay true to ourselves and so we follow a personal commitment to do just that. Take a read of our post: I followed That Horse Off A Cliff

Boy, you will be waiting a long time for Uncle Harold to take out his mat and do some break dancing.

Back an outsider? Fu*k Off!!!!!

But what else? Do you follow a tipster even though he has been in terrible form of late because he had a good winner last year. I owe him. Or your mate took your advice last week and he's really keen on this horse  and would you believe it's in the same race as mine. That reciprocity can turn your mind. But so too can your ''decision'' never to trust anyone's advice but your own (talking to myself here).

However, this doesn't mean your thinking is faulty, irrational or bad. It's simply that our conscious mind cannot cope with all the data it tries to process. Our unconscious mind has evolved to do the job. For the most part it does it well. It's not a tyrant trying to teach us a lesson for being a naughty child. It trusts it makes a decision in our interests. That's the ''gut feeling''. 

Probably the best way to appreciating how we make decisions is to keep a diary. Not so much about our selection or bets but how we got to that point. This is much more difficult than it sounds but it can be revealing especially if you notice a pattern of behaviour keeps cropping up. 

What do you think, Sigmund?

Thursday, 15 November 2018

5 Ways Psychology can Improve your Gambling

Psychology – the study of behaviour and mind. I think you will agree it is a fascinating subject because it helps identify new wisdom, understanding and advancement of the human condition. I have always been interested in the other side of the coin. How can we use psychology to actually improve our chance of winning? It's a topic of conversation that I have heard very little news. However, I have spent many hours reading psychology books from a quantitative and qualitative perspective and these tips can help you win when betting on the horses.
 
1) The chair you sit It sounds a crazy idea but research has shown that the chair you sit when making your tips can be the difference between winning and losing. Or, at least, improving your chances of making it a profitable day. It was found that people sitting on a harder chair were harder negotiators than those who sat in comfort. 

2) Be careful who you listen to You may not realise it, but you are influenced without knowing. The racing paper, TV channel, opinions and thoughts can easily sway your judgement. If you have good reason to follow your tip – don't be swayed. 

3) Become an expert Can the novice punter be better than the expert? It is said that it takes 10,000 hours or study to become an expert of any subject. Make sure you put in the hours and especially work within a niche. It will give you a huge advantage over the opposition. 

4) I followed that horse off a cliff We've all been there. I bet on that horse the last three times so I can't afford to let it go by today. You probably didn't realise but this is psychology at work. You are much more likely to bet on an old favourite horse that new name because of this previous relationship. However, you need to keep this point in mind as all too often this type of horse disappoint and become very costly to follow. 

5) The Contrast Theory This is worth noting. How many times have you seen one horse beat another only to see them re-oppose next start. Take a look at the betting. The beaten horse is likely to be a bigger prize. Not a surprise you might say. But how big are the odds? The human condition details that we often make mistakes in this area and favour the previous winner much more than we should to a level where the outsider of the two horses is a value bet. If the horse looks to have a reason why it could improve: going, distance, jockey it may be the bet. 

The next time you place a bet, take a moment to consider how psychology may have helped or hindered your chance of winning.

Monday, 12 November 2018

Learning, Authority and Please Don't Frown

Learning Not To Frown
Psychology can tell us a lot about ourselves. You, me the old bloke down the street. Knowledge is power and reason enough why understanding is good. 

However, never forget that your mind is unique. 

The next times someone says you are unique, take it as a compliment and agree. 

How do you learn? It is difficult to be objective about yourself and how you learn but psychology can help us appreciate this subject a little better. 

We do learn by example - give someone a similar situation and they will learn to join the dots. 

We've all gone round a friend's house and seen clothes all over the place and it looks like a tip. Believe it or not, they are organised. Science has proven that every human has a tendency to categorize. It's just that the ''messy'' ones have their own particular form of categorization. Ask them, they know where to find items. 

Be careful working in groups. Why? Because they have a tendency to lead to extreme decisions. It also leads people to drift away from the original topic. 

Be careful of leaders. Their authority will sway your decision making. 

Do you know that controlling your facial muscles can help control your anger. Don't frown and you will not feel so emotional. 

Don't be frightened of a challenge. It is a fact that facing challenges make you happier. 

Saturday, 29 September 2018

Attracted, Threatened & Bored by Your Eye Contact

Nonverbal communication. It was first scientifically researched in 1872 by Charles Darwin in his book The Expression of the Emotions in Man and Animals.  

It can tell you more than you think. How about eye contact? Is that bookmaker looking at you in a certain way? 

So what does eye contact, or more specifically the time someone looks in your direction, mean? 

If someone measured the amount of eye contact by percentage, you may be receiving some very mixed messages.

If you are talking about the form of a given race at Kempton and your mate is looking at you 60% of the time you're not doing a very good job of convincing him. You can bet that the person is bored.

So that friend is looking at you quite intently, an extra 20%, perhaps. What does it mean? They fancy you. 

This last occurrence may happen if you have given a few losing tips. So what does eye contact cranked up to 100% mean? 

It's not good news. The boredom has gone beyond attraction and now we are talking one thing.

You are being threatened.

Friday, 7 September 2018

Awkward Silences, Television & Smiles

Sweet. Candy. Smile.
Another post about psychological ramblings. 

Have you ever been to the bookmaker and noticed an awkward silence? Perhaps you won a bit too much money and along with a loss of wedge the bookmaker isn't just giving you the cold shoulder. But how long did it take you to feel something just wasn't right? If you had a stopwatch, what number of second would pass before you pressed the stop button feeling kind of awkward? 

Supposedly, an awkward silence can be felt after just 4 (long) seconds. It doesn't seem quite long enough but that's what they say. 

Television. Who doesn't enjoy watching TV? Often known as the box in the corner - more like hanging on a wall these days - it is part of everyday leisure. Where would we be without that fun box? Psychology has a lot to say about TV. You name it, there is research about this, that and the other. But what does it say about people who love too much TV? How many hours a week do you watch TV? I seem to be watching less and less so it may be saying something positive about me. So what does it say? Here goes. Unhappy people watch more TV. 

When was the last time someone gave you a smile? I guess it wasn't the bookmaker who you won all that money. Not the TV addict who was too busy watching a ''gripping'' episode of Emmerdale. Why should they even think to smile. Not only should you enjoy receiving a smile but giving them too. Research shows that smiling can make you feel happier. 

If you are watching TV in the same room as someone and feel an awkward silence coming on, switch it off, look at the person, and smile. The world is feeling a happier place, hey?

Saturday, 9 June 2018

7 Psychology Principles to Change Someone's Mind

7 psychology tips to influence Shock. Horror. I've been brainwashed.


Not the usual spring clean with a dot of Dettol in a quart of freezing water and natural sea sponge. No, this is was a full-on brainwashing by the use of psychology. I wish I could say I am in pain. But I've never felt so eased into changing my mind. 

Take a look at these tips to help persuade people into doing all many of silly things.

1) When someone expresses something with confidence your attitude hardens. 

2) A consistent, confident voice is most effective.

3) Priming can be used to influence people. The magician who says ''try'' and ''cycling'' in different sentences because he wants you to think TRICYCLE. 

4) If someone keeps agreeing with you, you feel obligated to agree with them. This reciprocity can make you say yes at the most inappropriate times.

5) Someone shouts: ''It's the last one on the shelf. I just couldn't help but rush over and got that pot of hemorrhoid cream (yikes). Scarcity makes you run for this you don;t even need!

6) I noticed all my friend going out and buying this latest book on How to Make an Ant Farm because Jon Bon Jovi sang about it. I'm a sucker for this social influence. 

7) Certain words hold more power than others. Three types of words: God words (blessings or demands), Devil words (terms of despise or disgust) & charismatic terms. 

The most powerful words in the English language: You, Because, Free, Instantly, and New.

Wednesday, 30 May 2018

By The Age of 60 You Will Tell How Many Lies?

How Many Lies Does The Average Person Tell A Day?
I love reading about psychology. One day, when all the pieces start fitting together, the study of behaviour and mind will be something we exalt and fear in equal measures. Such will be its power to make us bow to its wisdom. The true power of manipulation being with those who own the research to understand how a verbal or physical response can make the difference between you saying yes or no to a variety of questions. 

You may remember that a recent post mentioned the act of lying. The most common lie being: ''I'm fine.'' 

I guess you can see how that is popular. People ask how you are... but do they really want an answer by dredging your guts as you dissect the problem? I doubt it. So people say ''I'm fine'' as the perfect answer to a multitude of sins. 

More lies!

As the quote goes: There are three types of lies. ''Lies, damned lies & statistics.'' 

So what do statics say about the kind of lies each and everyone of us say on a daily basis?

As we are talking statics we revel in the act of the normal, average person.

The average person (you, me and the old dear down the road) tells 4 lies a day. 

That's quite good :-)

I guess there is a ''I'm fine'' in those four...to take up at least 25%. 

So let's do the math(s). That's 1460 lies in a year. Sounds a little bit worse, hey. There must be a few big lies in that number. I guess lots of ''I'm fine''. 



I noticed this article in the Express which says: Women are MORE dishonest than men: Females more likely to tell every day fibs.   

I'm not pointing the finger. 

''I'm fine''. 

So let's think about a whole lifetime of lies. Well, brace yourself, it's 87,600 lies by the time you are 60

Have you ever had a few moments like Jim Carey in Liar Liar? 



Friday, 18 May 2018

Fear of your Mother in Law, Laughter & Opinions

Hello, Jean...I mean, Mummy
The worst day of your life!

(Only kidding, this is just about psychology).

How many jokes can you tell? Comedians would die a death on stage without using their mother in-law as killer material. Les Dawson used to not only tell jokes about her but dress up like her too. 

Now, it would be darn bad news to suggest that every would-be husband or bloke with a ball and chain around his cankle is  having sleepless nights wondering if, at some point, there will be a kind, considerate and menacing knock at the door. The smell of Olay wafting through the letterbox and the dulcet tones of ''It's only me!''

Who is that? Sounds like the mother in law!!!!! 

So many son in-laws are blessed with a ''second'' mummy.

However, there is a word for all this! A word which tells a very sad tale. Some men (and women) have a phobia called Socerphobia (nothing to do with football). It's a phobia of parents in law. 

I'm sure you're laughing about the whole mother/father in law scenario. I mean, who wouldn't laugh about it? I'll tell you who! Someone with a problem that most of us don't have. Some people don't dare watch a comedy on TV. They only feel safe watching Jimmy Carr because they know it could bring on a fear like no other fear. 

The fear of laughter is actually real. I must admit, I have never known anyone with such a fear. Perhaps they are too cheerless to mention it in general conversation. However, if you know someone who never - ever - laughs at your jokes, is ''seemingly'' miserable 24/7, and they never watch comedies - you might have a candidate. Whisper to them (no, not a joke). Do you have Geliophobia? 

Where would the average mother in law be without an opinion? They need the odd comments to created a bit of conflict to last a year or two. So, I guess we can be assured that no mother in law across the world has this particular phobia. Allodoxophobia. The fear of having an opinion. How could someone last a day without having an opinion? If you know some then please feel free to keep asking their opinion about house decor, the weather or some randomness which is bound to get no response. Take joy in the fact they not only have no opinion but come out in a cold sweat just thinking about it. 

Do you know a parent in law who doesn't laugh or have an opinion. 

Never. 

Friday, 4 May 2018

The Man Who Cracked the Horse-Racing Code

Benter in his office in Pittsburg 2018
A fascinating read about a gambler named Bill Benter, written by Kit Chellel, published on Bloomberg. 

This man made a fortune from horse racing by writing an algorithm than seemingly couldn't lose. In fact, he is close to winning a billion dollars. 

The story begins in Hong Kong a mecca for gambling vast sums of money. As the article says: ''Horse racing is like a religion in Hong Kong, whose citizens bet more than anywhere on Earth.'' 

You have only to look at Happy Valley racecourse, surrounded by skyscrapers and neon lights to realise this place is like nothing you have seen before. 

''On the evening of Nov. 6, 2001, all of Hong Kong was talking about the biggest jackpot the city had ever seen: at least HK$100 million (then about $13 million) for the winner of a single bet called the Triple Trio. The wager is a little like a trifecta of trifectas; it requires players to predict the top three horses, in any order, in three different heats. More than 10 million combinations are possible. When no one picks correctly, the prize money rolls over to the next set of races. That balmy November night, the pot had gone unclaimed six times over. About a million people placed a bet—equivalent to 1 in 7 city residents.'' 

''At Happy Valley’s ground level, young women in beer tents passed foamy pitchers to laughing expats, while the local Chinese, for whom gambling is a more serious affair, clutched racing newspapers and leaned over the handrails. At the crack of the starter’s pistol, the announcer’s voice rang out over loudspeakers: “Last leg of the Triple Trio,” he shouted in Australian-accented English, “and away they go!” ''

''As the pack thundered around the final bend, two horses muscled ahead. “It’s Mascot Treasure a length in front, but Bobo Duck is gunning him down,” said the announcer, voice rising. “Bobo Duck in front. Mascot fighting back!” The crowd roared as the riders raced across the finish line. Bobo Duck edged Mascot Treasure, and Frat Rat came in third.''

''Across the road from Happy Valley, 27 floors up, two Americans sat in a plush office, ignoring a live feed of the action that played mutely on a TV screen. The only sound was the hum of a dozen computers. Bill Benter and an associate named Paul Coladonato had their eyes fixed on a bank of three monitors, which displayed a matrix of bets their algorithm had made on the race—51,381 in all.''

''Benter and Coladonato watched as a software script filtered out the losing bets, one at a time, until there were 36 lines left on the screens. Thirty-five of their bets had correctly called the finishers in two of the races, qualifying for a consolation prize. And one wager had correctly predicted all nine horses. “F---,” Benter said. “We hit it.”''

Read more...

Sunday, 29 April 2018

Psychology: Why Number 7 is the Luckiest

Lucky Number 7
Surely a number is a number? 

They should represent the number of something. One apple, two pairs, three wise men... 

However, we know that numbers aren't just numbers, hey? That's why you have your favourites, dislike others or superstitious of some. 

When a feeling is evoked from a number... it isn't just a number any more.  

If I asked you to name an unlucky number it would most likely be 13. Although this may vary from country to country. It is considered luck in Italy. 

As detailed in our previous article: Fear of Bearded Men and the Number 13. Research has shown that one in ten people are superstitious about the number 13. 

What about Friday the 13th. Spooky. Known as Paraskevikdekatriaphobia, it has a fear strong enough to keep some people in bed all day. 

Number 7 is considered 'lucky'. When you ask someone to pick a number from 1 to 10 number 7 is chosen most often. The extremes 1 and 10 are neglected, the even numbers have too much of a recognisable patter, while number 5 is too obvious being positioned in the middle, that leaves 3, 7, 9. With 9 being close to the end, and 7 seeming more obscure than 3 it is chosen most often. 

A survey of 40000 people found that number 7 was closely followed by number 3. it shows the perception people have with numbers. 

Lucky number 7 is reinforced in western culture seen on slot machines and at casinos (777). 

Wednesday, 25 April 2018

3 Fears: Time, Mirrors & Opinions

Hour glass
Have I got time to write this post?

I have an hour glass in the kitchen, a month glass in the living room and standard 80-year life glass in the bedroom. I purchased them TOGETHER on Ebay to save time!

The 80-year life glass is in the shape of a human torso, where everyday a thimble full of sand drops to its feet, half in the left leg and half in the right. The big toes took three months to fill. Scary. Time has passed by and I am halfway up the shins. I think seeing the sands of time pass by has spurred me on to make the most of every minute of the day. Do you have a fear of Chronophobia? I guess it's the kind of phobia you don't consider as a child. Someone may think about it for you. But when we all grow up and the years crack on the fear of time is something that many people can concur.  

Mirror mirror on the wall, who is the most beautiful of them all? Do you love looking at yourself in the mirror? I guess the best assessment of whether you do is by counting the number of mirrors you have in your home. As time goes on you may notice you have more hour, month, life glasses while the mirrors are removed. The fear of mirrors is called Catoprophobia. Do cats like to look at themselves in the mirror?

What we have talked about here is all a matter of opinion. You love mirrors, you're terrified of the sound of that clock ticking in the hallway. This is a strange one. Do you have a fear of having an opinion. The wall flower of politics. The person who walks swiftly on if someone asks if you like bootleg or skinny jeans? Notice how Delia Smith couldn't bring herself to say she liked Oxo over another favourite brand. Your best friend asks you who will win the FA Cup. Sorry, I didn't hear that! The fear of opinions is called Allodoxophobia.  

I wondered why you didn't have an opinion about time or mirrors. 

Friday, 20 April 2018

Fear of Bearded Men and the Number 13

The bearded man
I guess we are all scared of something? 

Something terrifying - something stupid. Who is to say what we should be scared?

Psychology loves phobias. You name a phobia with a Greek sounding name and it is there. Poking it with a stick. Provoking it to respond, like a child throwing stones at wasp nest until you have a black cloud above your head. You know, wasps just stop flying and drop out of the air onto their victim and sting. 

I have never placed a bet with a bookmaker with a beard. I've never really thought too much about it until today. Reading about phobias I have learned that a fear of beards is called Pogonophobia. It doesn't really sound like a fear of beard, the word, I mean.  

Pogon is actually Greek for beard. Phobia English for phobia! (Via Latin from Greek).

Who knows why we have a fear of beards? Perhaps it is simply because someone can't grow one. Their ex had a big bushy beard, hiding a kitten. You simply never know. 

Numbers. What do they mean to you? Race cards. PIN number. Mobile No. Why would someone have a fear of numbers? I can understand one number if you are superstitious. Thirteen. See I wrote it there in letter rather than the number 13. 

So you have a phobia called Triskadekaphobia. 

Tri = 3. 

Deka = 10. 

A fear of thirteen. Basically, Friday the 13th. 

Interesting that no one had hardly mentioned the word until 1900. So it must have appeared in some publication around that date. The unlucky 13 relates to 1890s and Last Supper. Judas, the last and thirteenth disciple to sit at the table, who betrayed Jesus. 

Thirteen is consider lucky for some. 

Where?

In Italy it is considered lucky. 

If you have a fear of 13 you are not alone. Famous people include: Stephen King (horror writer). 

Never bet on a bearded jockey, riding a horse number thirteen and its name is Triskadekaphobia.  

I know for a fact a horse of that name raced in UK. Number thirteen. Possible. Bearded jockey. 33/1. 


Thursday, 12 April 2018

Fat Teddy Bears, Lying and Alcohol

I guess these three words could be described as the good, bad and ugly. I would imagine most people have partaken in owning a teddy bear, drinking alcohol and even lying. 

It makes me wonder who is the person who still has all three going on as an adult, especially if a man. I have this scenario in mind of a toy collector (bears), who lied about the price he paid for this Stieff bear, which tormented him so much that Mr Bear Collector turned to alcohol.  I'm sure you could imagine lots of story lines. 

Plenty of people have lied or turned to alcohol when gambling goes wrong. But I wonder what they would say if you ask how they are...

As always, everything in moderation and remember that willpower is a good foundation to build reason, logic and responsibility. 

So what does psychology tell us about these three things:

Did you know, 1 in 5 women and 1 in 20 men admit to sleeping with a teddy bear. 

Lier, lier....

Do you know the most common lie? 

''I'm fine''

As many as 9% of adult Americans have been to Alcoholics Anonymous meeting at some time in their life. 

Fat Teddy Bears. Well, lets talk about fat in general - piling on the pounds. Posting a calorie chart in fast food restaurants leads people to choose less healthy options

Tuesday, 13 March 2018

How Much do you Want to Talk?

Have a word
Words. Where would we be without them? I know some people just stick two fingers up or one to get their message across. 

However, words are powerful. 

How much do you talk each day? If I counted your words, just how many words would you say in 24-hours? 

Interesting.

We all know someone who chats far too much. I have moments of being quiet and then chatty like a chatter box. You... Chatty Man Thing. 

So how many words does the average person say in a day?

1000

2000

5000

10000

15000

25000

Did you know the average person's word count per day ranges from 12,500 - 22,000.

The latter number for women and the former for men. 

  

I Bet You Cry

Psychology. I think many of you will agree, it is a fascinating subject. The study of behaviour and mind. Whether quantitative or qualitative methodology. Which basically mean studied from a scientific method (using a standardized method with data) or something as simple as reading a diary. There are many and varied ways psychology can find interesting facts.  

I've been reading 100 Amazing Psychology Facts. The world is full of information which makes you question. Is that true?

You could win money with this strange fact. 

To win you have to make someone cry. This will amaze you. Even from a distance, I can tell if someone is crying happy or sad tears. 

How?

Sounds kind of amazing hey. 

How can that be possible? 

Surely tears are tears? Well, until I read this today, I would have thought exactly the same. 

Sad and happy tears are somehow different!

Research has show that when crying from happiness the first tear will come from the right eye but if crying from sadness the first tear come from the left. 

Now, what are the odds of that?

Thursday, 8 March 2018

Not Eating The Marshmallow Made Me A Better Gambler!

Click Graphic For Free Horse Racing Tips
Gambling and children don't mix. But children and sweets - well that is a different matter. All those temptations. No wonder I've always struggled to stop my craving for a curly wurly whenever Willy Wonka & The Chocolate Factory is screened. I used to put it down to Gene Wilder's singing. However, I've discovered that resisting sweets as a child could have made me a better person - perhaps an intelligent gambler. 

The Stanford Marshmallow Experiment brings insight to why your children should wait for their sweets. In 1972 Walter Mischel of Stanford University run an experiment about deferred gratification.  The study was to understand when the control of deferred gratification develops in children. But what does the ability to wait for something we desire relate to in later life? 


Let's first learn a little more about the study. The children sat by a table, empty of distractions, where a marshmallow was placed in front of them. (Tempting!!!) The children were told they could eat the marshmallow but if they waited for 15 minutes, their reward would be a second marshmallow. 


Over 600 children took part in the experiment. Only a minority ate the marshmallow immediately. Of those who waited (deferred gratification) one-third waited long enough to get the second treat. 


Follow-up studies, 1988 and 1990, showed that ''pre-school children who delayed gratification longer in the self-imposed delayed paradigm, were described more than 10 years later by their parents as adolescents who were significantly more competent'' and the ability to defer gratification also correlated with higher SAT scores. 


Perhaps I should have waited a little longer for all those things I wanted as a child?  


      


Saturday, 3 March 2018

Life's A Bitch When Betting From Your Deck Chair

Click Photo For Free Horse Racing Tips
This chair I'm sitting feels a little hard. As I'm getting on in years (joke) perhaps I should give a comfy rocker a test drive. That's a rocking chair not an affluent, long-haired bloke with an electric guitar. That deck chair on the beach looks inviting. The sound of the sea, gulls calling... peace and harmony. The perfect situation to take your phone from your pocket and place a bet. 

I guess you are wondering why I'm talking about chairs. After all, this website is about the psychology of gambling not a subdivision of Ikea. Trust me, if I thought I could sell you a chair I would have a link to one of those Han's Wegner wonderbars (basically a super cool chair). But wait a minute, check out the chair you are sitting this moment because it might have a little more importance than you thought.

Psychology and the influence of the unconscious mind is becoming an important factor of understanding the human condition and particularly how this relates to our modern world. Whether we like it or not, psychology is becoming a tool of advantage to the extent that companies are paying fortunes with regard to the fascinating world of neuromarketing.

So what about that chair? Well, for the first time I can tell you that a chair isn't just something you sit on. All those years and I just hadn't seen the wood for the chairs. So what's your favourite seating arrangement? A Han's Werger, stool, bean bag or the classic poof? I don't think I would have the confidence to go into a shop and ask for a classic poof! But back to the chairs. More importantly, where do you sit when watching the racing, football or whatever sport tickles your fancy? Being specific, have you ever considered that the chair which you sit may change your betting performance? I must admit - even with my interest in psychology - I hadn't considered this point until reading an article written by Jeremy Mercer: Exploring the Promise and the Perils of the New Unconscious.

In 2009, a group of students from the Massachusetts Institute of Technology took part in a study on ''bargaining techniques''. The students were seated in an office, shown a car listed at $16,500 and told to get the best possible price. Offers were made and rejected, deals struck, and then the students went on their way, from what seemed a straightforward negotiation.

However, this experiment was rather remarkable in the fact that it tested whether people could be unconsciously influenced through the sense of touch. Basically, could the chair that you sit have an influence on your behaviour? Half of the students sat on hard wooden seats while the others sat on soft cushioned chairs. It was found that those sitting on hard chairs were less flexible in their negotiations and offered less money - on average $347 less - to purchase the car. 

It was concluded that hard surfaces make people ''harder'' when negotiating because the hardness triggers concepts of stability, which the unconscious brain translates into a more confident bargaining position. This ''hard chair effect'' is part of new research which unlocks the mysteries of the human unconscious and the power it can harness. 

Next time you consider a bet, take a moment to consider how your environment may effect your unconscious mind. With further research, it is possible bookmakers may be using this new technology to hinder your success. 

Wednesday, 28 February 2018

Bet You Buy The Red Car

Click Photo For Free Horse Racing Tips
What's your favourite colour? Red, blue, orange, purple? In truth, it could well be anything from the spectrum. You know, I'm sure if George Orwell had been looking at colour charts instead of writing Animal Farm he would have made this famous quote: ''All colours are equal, but some are more equal than others.''  I would hazard a guess that if you went to buy a car you'd pick the red one over the brown? Whether we like it or not, our preference for certain colours is based within biology and psychology. 

Have you been influenced by the mysterious power of colours? If you're not careful colours could addle your mind and turn your brains to a bright green jelly. 

Now let's face it, we just instinctively know more buyers would choose the red car. It's the same as someone offering you a plate of biscuits - that bright green one spiked with food colouring may stand out from the crowd but it may as well have been touched by a leper's hand for all the likelihood it will be eaten. 

Yuck!

How about a drink of brown tomato juice? Wait a moment while I take it back to the kitchen and pump it full of artificial colours. You just can't get enough of that new bright red concoction. 

Blimey! These colours are making me behave irrationally. 

Colours are rooted in our emotional responses. But what could this mean from a gambling perspective? 

Is that why lady luck invites us to bet on the grey horse even though it has terrible form? I saw that lucky black cat this morning so I'm betting on the horse with noire in its name.  

In 1973, biologist Theodosius Dobzhansky, observed that ''nothing in biology makes sense except in the light of evolution.'' 

An article published in 2010 by psychologists Palmer & Schloss tested the theory that human colour preference is adaptive. That people are more likely to survive and reproduce successfully if they are attracted to objects with colours that ''look good'' to them and they will avoid colours which ''look bad'' to them. 

I'm never going to look at those coloured lottery balls in the same light again. However, if blue has always been lucky for you then don't be surprised if you fancy Chelsea for a football flutter. Perhaps that isn't such a surprise when most people favour colours associated with the sky and clean water. 

Would you dive into brown water? 

Their study found that brightly saturated colours were preferred over the same hue that were muted or pastel. Brown and green were significantly less preferred than orange and yellow. Bright blues, reds and green were the mostly highly favoured colours. 

But are these colour preferences based on nature or nurture? Interestingly, researchers found that Japanese colour preferences were different from American suggesting a cultural origin. 

Importantly most colours are associated differently in relation to different objects. You wouldn't have any qualms about drinking chocolate milk because it's brown.

However, all this research and our preferences can give greater insight to why - at times - we make certain decisions. 

The next time you consider a gamble, take a moment to consider if the colour of the team shirt, the racing silks or your liking for red on the roulette table is really a rational decision?

Martin Seligman said magenta was his favourite colour because of the amazing effect of the colour on the human body. 
      

Monday, 26 February 2018

You Moody Bastard

I woke up this morning in a terrible frame of mind. But something happened and now I'm so positive I could burst. But why? It is surprisingly easy to change someone's mood especially in the short term. In Marieke de Vrie's research participants were show two video clips - The Muppet Show (good mood) Vs Schindler's List (bad mood). People reported that their moods where significantly elevated after the Muppets compared to significantly lowered after Schindler's List. Importantly, their mood
affected their actions for the rest of the research. Think how such findings could impact on your betting. A positive mind is a winning mind. Each morning, start your day by remembering a brilliant winning bet. How did it make you feel? Hungry for the next big win? Before placing those bets be inspired.

Friday, 16 February 2018

I've Had A Souper Idea

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Did you realise that we are living in an age of unconscious influence? I'm sure from reading our articles you appreciate that all is not what it seems with what we consider freewill. However, is this reality of choice all but an illusion? In truth, that is quite a frightening thought although we would probably be unaware of its implications. It is only upon reading such articles that we would even question. Psychology - its use as a tool

 for advantage - is a hot topic and a subject which is likely to have great implications for us all over the next few decades. If the greater part of our behaviour is governed by unconscious influences then finding the key to this hot wiring of the brain  could be a seller's dream. The power of advertising can work wonders on selling whether by way of TV advert, radio jingle or a banner flashing on a website. 

I don't know about you, but I have noticed a number of TV adverts which capture my attention. The recent Sky TV advert with Jennifer Aniston. ''It's a doddle, doddle, doddle...'' Itches nose is a strange fashion. Claps hands together pretending to kill a bug. With innocent yet super human strength she throws a door off its hinges. There is something very strange going on, hey.

You will notice more and more adverts which have great significance on us remembering and ultimately buying products. However, wouldn't you like to know what is the importance of certain behaviours, sounds and graphics upon our humble mind? Without question we can guarantee that something as simple as saying a catchy slogan while banging a hand on a table may seem all very innocent but I would hazard a guess that someone has paid thousands of pounds to research why it sells a product fast. These winning technique which influence the unconscious mind to ''buy, buy, buy'' are closely guarded secrets. The new buzz word for many advertising companies is neuromarketing. 

Retailers are willing to pay big money to please your unconscious mind. Basic findings that you are more likely to open a letter which features a regular stamp rather than a mark from a franking machine are good for starters. You are even more likely to open it if handwritten.

In truth, the power of the unconscious mind is hardly a new subject matter. Playto described these influences as winged horses dragging us in different directions. 

As we have noted before, the unconscious mind is very much the workhorse of our brain because is can cope with an astounding amount of data compare to our conscious understanding. Its brilliance is akin to us standing in a thunderstorm and consciously trying to count the raindrops. The unconscious mind takes about half a second to filter the most important information to the conscious mind. 

Bargh conducted an experiment where participants took part in personality assessments after holding either a hot coffee or an iced coffee. The hot coffee group unanimously rated people as friendlier and more open. He concluded that the warmth evoked concepts of comfort in the conscious mind.

At the Advertising Week conference in New York City, the NeuroStandards project captured much interest. Here unconscious research has given rise to ''neurosuppliers'' where businesses promise to maximise the unconscious impact for advertising campaigns and product packaging. However, it is difficult for marketing personnel to evaluate what can only be described as a very complicated science. The fact that companies such as American Express, General Motors & others sponsored this project indicate its influence. Roger Dooley, who runs the blog Neuromarketing said: ''At this stage I'd say neurosuppliers will eliminate 50% of the adverts that don't work.''

Campbell's soup hired neurosuppliers to assess the unconscious responses to their new labels. While New Scientist magazine asked a company called NeuroFocus to pick the cover to their August, 2010 issue. Nineteen participants were shown potential cover illustrations while being monitored by EEG. The highest rated cover advised by NeuroFocus - a wispy image of an unravelling galaxy - saw sales 12% higher than for the same issue a year earlier and higher than the 2010 average.  

It is interesting to consider how such neurosuppliers will work within the gambling industry? Take note of bookmaker advertising campaigns and try to assess the impact they have on you.